Tommi Juvenius

Portfolio

Search Engine Optimization (SEO)

I can manage and execute comprehensive SEO (Search Engine Optimization) strategies, focusing on technical health, content optimization, and sustainable organic growth.

Case: SEO Organic Visibility & Traffic Growth

• Impression Surge: Scaled organic search visibility significantly, increasing impressions from 8,500 to 21,000 (an increase of over 140%).

• Traffic Growth: Boosted organic search traffic by 70%, growing the number of clicks from 680 to 1,160.

• Actions Taken: Achieved this growth by conducting thorough keyword research, optimizing on-page content and meta tags, fixing technical SEO bottlenecks, and strategically expanding site content to capture high-intent search queries.

Content Creation and Social Media

I can produce multi-format content and manage social media channels for both B2B and B2C audiences.

Case 1: Article & Copy Production
Produced high-converting commercial content, ranging from SEO-driven website blogs and articles to sponsored advertorials in Iltalehti.

Case 2: TikTok Marketing (B2C)
Built Oda Finland's TikTok presence from the ground up. Responsible for creative direction, scripting, filming, and editing short-form video content tailored to the platform's algorithm.

Email Marketing and automation

I currently design and manage comprehensive email marketing strategies and automated lifecycle campaigns, focusing on data-driven segmentation, lead nurturing, and maximizing customer retention.

Case: Advanced Email Automation & Dynamic Segmentation

• Dynamic User Segmentation: Architected and implemented an automated workflow that intelligently categorized the customer base into distinct segments based on their unique data and behavior.

• Hyper-Personalized Campaigns: Enabled the delivery of highly targeted, personalized email sequences tailored to each specific user group, significantly improving relevance and engagement.

• Actions Taken: Integrated user data points with the email platform, built conditional logic triggers, and designed tailored communication paths to ensure the right message reaches the right person at the right time.

Google Ads | SEM

I currently manage and optimize multiple high-volume Google Ads accounts, including Urakkamaailma, Muuttomaailma, Nettimökki, and Kiskokauppa.

Case: Google Ads Budget & CPA Optimization

• Budget Optimization: Successfully reduced a Google Ads account's monthly spend from approximately 16,000 € to 10,000 € (a monthly saving of 6,000 €).

• CPA Reduction: Lowered the Cost Per Acquisition (CPA) from 15 € to around 10 €.

• Maintained Volume: Kept the total number of conversions completely stable despite the significant budget cut.

• Actions Taken: Achieved these results by eliminating wasted spend, optimizing account structure, and implementing a stricter tCPA (Target CPA) bidding strategy.

Meta Ads | Paid Social

I currently manage and optimize full-funnel Meta Ads (Facebook & Instagram) campaigns across multiple accounts, focusing on data-driven strategies and scalable growth.

Case: Meta Ads CPA & Efficiency Optimization

• CPA Reduction: Drastically lowered the Cost Per Acquisition (CPA) by 66%, driving the cost down from 15 € to just 5 €.

• Maximized Efficiency: Significantly increased the volume of conversions within the given budget while maintaining high lead/purchase quality.

• Actions Taken: Achieved these results by implementing A/B testing for ad creatives, optimizing audience targeting, and restructuring campaigns to improve efficiency.

Marketing analytics | Dashboards

design and build automated dashboards to visualize marketing data and track cross-channel performance.

Case: Cross-Channel Dashboard (Alma Media)

• Centralized Reporting: Built a Looker Studio dashboard for Alma Media to monitor marketing results across multiple services simultaneously.

• Data Integration: Combined performance data from various channels, including SEM, SEO, and Meta Ads, into a single, unified view.

• Performance Tracking: Visualized key metrics to provide stakeholders with a clear, real-time overview of marketing ROI and channel efficiency.

Personality

I would say I'm like a Swizz Army Knife, that has the means and tools to handle any given situation. I think this comes from my “can-do” attitude. With the passion to learn new things and challenge myself, I dive headfirst into challenges.

Two things make me thrive at work:

1. The opportunity to help others. It can be helping my colleagues, peers or employer achieve success.

2. Seeing my work making a difference. Whether it's with managing a project or creating something that generates results.

As a person, I would say I'm a high-energy team player, who wants to do the best for the entire team. I'm also a positive person, who likes to create a safe and positive atmosphere, where everyone can flourish.

I think I'm a hard worker and a fast learner so I get up to speed in no time. I'm also precise and kind, so it's easy to work with me as a colleague or customer.

About me

experience

You will find my detailed work history below, but here is the core timeline of how I got here—and what drives me:

2016: I found a passion for coaching and started a side hustle as a personal trainer. This was my first real jump into the world of digital marketing. I had to figure out how to build a website, run SEM campaigns, manage social media marketing, and learn a bunch of technical skills from scratch. That is when the spark to pursue a career in digital marketing first ignited.

2020: I started my studies at Laurea University of Applied Sciences, determined to make a definitive pivot into marketing. I graduated in 2023 with an excellent GPA of 4.43/5. I accomplished this while working full-time and raising newborn twins. It was an incredibly demanding period, but it forced me to grow immensely and proved to me what I am truly capable of achieving, even under constant stress and tight schedules.

2023: I made the full leap into the industry. I started my own digital agency to help entrepreneurs and SME businesses scale their growth through data-driven marketing (focusing on SEO, Google Ads, and Meta Ads).

Today: I work at Alma Media, where my role has naturally evolved from a marketing coordinator into a Marketing Manager capacity. Today, I am responsible for the overarching marketing strategies, budgeting, and performance reporting across multiple well-known services. While my own agency remains an active side hustle, my day-to-day at Alma involves steering the big picture—combining advanced digital channels (Google Ads, Meta Ads, email automation) with traditional campaigns (radio, direct mail) and ensuring every euro spent is tracked, visualized, and optimized.

The name is Tommi, as you might have read above.

I'm Finnish and I live in Espoo, Finland. I can speak, write, (and think) in Finnish (Native) and English (professional). But unlike most people in Espoo, I do not speak Swedish or own a yacht...

Anyway, here's a small introduction to who (I think) I am.

Work history

ToGrowth Digital

1/2023 - Present

Owner / Entrepreneur

Superlines.io

Sales Representative (Independent contractor)

1/2024 - 7/2024

Oda Finland Oy

People Advisor

1/2022 - 3/2024

Lidl Suomi Ky

HR Specialist

10/2016 - 1/2022

Assistant Store Manager

12/2012 - 10/2016

Other previous employments

McDonald's - Cashier & Shift Manager

Hesburger - Cashier

I offer digital marketing services to entrepreneurs and S&M companies.
Things I have been working with are:

• SEM in Google Ads

• Website building and handling

• Organic and paid Social Media

• Analysing and optimizing

• Content creation (text, images and videos)

Superlines offers an AI Marketing platform for companies. I did sales as an individual contractor. This includes b2b sales, prospecting, cold calling and emailing.

The role of a People Advisor was an HR Generalist role where I got to do almost everything within the employee life-cycle. This included, for example, recruiting, leadership and employee support, exit conversations, project management, and internal messaging. I also launched the company TikTok channel.

As an HR Specialist, I got to work on multiple projects as a project manager. This included big projects that affected the entire staff of Lidl in Finland. I also did and managed multiple events.

As an Assistant Store Manager, I was the right hand of the Store Manager. I covered the Store Manager during absences, did recruiting, work schedules, lead the team, and other daily store routines.

Alma Media Finland Oy

Marketing Manager

I handle multiple marketing channels for three products in Alma Media Marketplaces. The products are Nettimökki, Urakkamaailma and Muuttomaailma. Here are some of the main marketing channels and different tasks I am responsible or involved in:

• Google Ads and Meta Ads

• AI Steering committee member

• Email marketing and automation

• Marketing using Alma Media's different channels

• Analysing data and optimizing

4/2024 - Present

Studies

Laurea University of Applied Sciences

Bachelor of Business Administration

Digital marketing and Leadership

1/2020 - 10/2023

Digital Marketing

• Digital Service Business and Marketing

• Content Marketing

• Latest Trends of Social Media and Marketing Automation

• Building Webpages

• Building Online Shop

• Digital Analytics and Consumer Insight

Business and Leadership

• Service Design

• Project Management and Communication

• Service Business Management

• Leadership and Supervisory Work Development

• Developing Customer-oriented Business

• Strategic Human Resources Management

• Developing Leadership and Management

• Lean Management

Omnia

Electronics Technician & Matriculation Examination

8/2006 - 6/2009

Certificates and other studies

• Google Ads Search Certification (Google)

• Google Ads Display Certification (Google)

• Google Ads Measurement Certification (Google)

• IDM Professional Certificate in Social Media (IDM)

• Marketing tools: Automation (LinkedIn)

• Google analytics essential training (Google)

• HubSpot CRM (HubSpot)

• Salesforce for marketers (LinkedIn)

• Fundamentals of digital marketing (Google)

• Inbound Certified (HubSpot)

• Inbound Marketing (HubSpot)

• Inbound Sales (HubSpot)

• Certified Wellbeing Coach 2015

• Certified Personal Trainer 2015

• Certified Nutrition Coach 2016

Digital Marketing

Others

Testimonials and feedback

"Working with Tommi was easy and smooth. He independently took our TikTok project forward, bringing out a lot of good ideas and suggestions for building the company's marketing strategy."

Emma, Content specialist at Oda

"I'm totally blown away by how easy and comfortable the collaboration went.
I'm just wondering why and how I haven't done this before! Thank you Tommi!"

Nadia, Customer

"Tommi takes care of routines and works with a good attitude. He has good teamwork skills and always receives positive feedback from stakeholders about his work."

Jenny, Manager at Lidl Suomi

If you need more references, I will happily provide you with contact information when needed.

"Tommi is smart and has huge potential in whatever he puts his mind to, is always a positive and kind colleague to work with and he comes equipped with a good sense of humor. Tommi is always curious and open-minded to learn more, he is tech-savvy and is equipped with a problem-solving attitude.”

Daniela, Manager at Oda

Contact me

Looking for a passionate digital marketer to your company?

Private email: tommi.juvenius@gmail.com

Phone: +358 40 774 7789

Location: Finland, Espoo

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